Complete Video Library

Sales Made Simple™ Cutting our price isn't an option...

Sales Made Simple™ Cutting our price isn't an option...

A salesperson asks our sales expert a common problem (especially for new sales people): "A low-cost competitor has really gotten my customer’s attention. To keep my customer’s business, they want us to cut our price without changing our service level. There’s no way this competitor can do it at that price. Cutting our price isn’t an option and I don’t want to lose this customer. Any ideas?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ Have I developed the right message?

Sales Made Simple™ Have I developed the right message?

A salesperson asks our sales expert a common problem (especially for new sales people): "How do I know I’ve developed the right message and how do I tweak it for different people who are involved in making the decision? Can you help?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ How to get my close ratio up?

Sales Made Simple™ How to get my close ratio up?

A salesperson asks our sales expert a common problem (especially for new sales people): "My main competitor sells the same product from the same manufacturer I sell. They differentiate on price, but I try to differentiate in service -- which is typically better. But, my close ratio is not good. What can I do to get my close ratio up?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ I am a "weak closer"...

Sales Made Simple™ I am a "weak closer"...

A salesperson asks our sales expert a common problem (especially for new sales people): "According to my manager, I’m a “weak closer,” but I’ve spent so much time developing these relationships that I really don’t want to come off as pushy. So what I do is spend time laying out all the details and eventually the light bulb comes on for them. You know, if you compare me to the rest of my team my average sales are pretty much the same as everyone else. So, who’s right…my manager or me?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ I hate cold calling!

Sales Made Simple™ I hate cold calling!

A salesperson asks our sales expert a common problem (especially for new sales people): "I hate cold calling! People get over their fear of flying. So is there any way of me getting over my fear of cold calling?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ I know who's holding things up...

Sales Made Simple™ I know who's holding things up...

A salesperson asks our sales expert a common problem (especially for new sales people): "I’ve been working with a prospect for four months. The decision maker says we have to agree on a purchase. I know who’s holding things up and I’ve done everything I can think of to figure out why. So far nothing has worked. How do I move this forward?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ I'd like to see the "dead-end" sign!

Sales Made Simple™ I'd like to see the "dead-end" sign!

A salesperson asks our sales expert a common problem (especially for new sales people): "I recently called on one of the larger prospects for several weeks before they told me their purchasing function was centralized in their corporate office - which is far out of my territory. I’d like to see the “dead-end” sign well before it hits me in the face! How can you tell quickly if a prospect is worth your time?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ Our department made a mistake...

Sales Made Simple™ Our department made a mistake...

A salesperson asks our sales expert a common problem (especially for new sales people): "Our service department made the mistake of giving this new purchasing manager the excuse he needs to go out for bid. The department fixed the mistake quickly and correctly, but it made no difference with the purchasing manager. How do I stabilize this account?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ Stakeholders won't give me straight answers...

Sales Made Simple™ Stakeholders won't give me straight answers...

A salesperson asks our sales expert a common problem (especially for new sales people): "I know that probing is critical in developing a strong value proposition so I do ask a lot of questions. But the problem is, the key stakeholders often don’t want to give me straight answers, or they won’t answer me at all. You know, I don’t think that I’m being pushy, but maybe I am. So do you think I should change my approach?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ The No Show!

Sales Made Simple™ The No Show!

A salesperson asks our sales expert a common problem (especially for new sales people): "I schedule appointments with this particular prospect, but half the time when I show up, he’s been called away. This is getting old. What’s the best way to handle this?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ They just won't make a decision...

Sales Made Simple™ They just won't make a decision...

A salesperson asks our sales expert a common problem (especially for new sales people): "You see, I’m working with a decision maker who has the sole authority, but they just won’t make a decision. How do you handle situations like that?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ They're not the decision maker...

Sales Made Simple™ They're not the decision maker...

A salesperson asks our sales expert (Skip Normand) a common problem (especially for new sales people): "I just found out the person that I’ve been calling on is not the decision maker and she’s made it clear to call on her. If I try to go around her, she’ll make sure that I never get any business from them. I’ve got nothing to lose so how do I handle this before going to the decision maker?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ This is the third bid I've lost in a row...

Sales Made Simple™ This is the third bid I've lost in a row...

A salesperson asks our sales expert a common problem (especially for new sales people): "This is the third bid I’ve lost in a row where the prospect seemed very interested, but ended up staying with their current vendor. I feel like they share my recommendations with their current vendor who makes a few changes and then keeps the business. What can be done about this?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ What is a "trial close"?

Sales Made Simple™ What is a "trial close"?

A salesperson asks our sales expert a common problem (especially for new sales people): "My manager has tried to explain what a “trial close” is, but I’m just not getting it. You’re either closing or you’re not. What’s the difference and why use “trial closes?”

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ What's really driving their decision?

Sales Made Simple™ What's really driving their decision?

A salesperson asks our sales expert a common problem (especially for new sales people): "I’m about to lose a customer who says they’re going with another company because of price. I’m sure price isn’t the main issue. So if I can find out what’s really driving this decision, I may be able to save this account. I don’t quite know the best way to do this. What do you think I should do?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Sales Made Simple™ Zero interest when cold calling...

Sales Made Simple™ Zero interest when cold calling...

A salesperson asks our sales expert a common problem (especially for new sales people): "I get almost zero interest when I’m cold calling. It’s usually, “We’ll call you if we need anything.” Got any suggestions?"

Topic: Sales & Service Learning Path: Personal Performance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality Other Topics: Sales, Selling Closed Captioned
Seek Contrary Evidence (Interviewing Tip)

Seek Contrary Evidence (Interviewing Tip)

Explanation of the probing strategy of seeking contrary evidence.

Topic: Management Learning Path: Leadership Type: Video Vignettes Suggested Industry Usage: Office & General Other Topics: Communication, Effective Leadership, Professionalism Closed Captioned
Shamu Special

Shamu Special

Review of the power of positive relationships.

Topic: Effective Leadership Learning Path: Leadership Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality, Government Other Topics: Communication, Interpersonal Skills, Effective Leadership, Professionalism, Sales & Service Closed Captioned
She's Just a Kid

She's Just a Kid

Workplace stereotyping based on age.

Topic: Diversity Dynamics Learning Path: Diversity, Equity, Inclusion & Belonging Type: Video Vignettes Suggested Industry Usage: Healthcare Other Topics: Communication, Inclusion / Equity / Belonging, Interpersonal Skills, Effective Leadership, Professionalism, Respect / Respectfulness, Sales & Service, Unconscious / Hidden Bias Closed Captioned
She's the One

She's the One

Dealing with third-party sexual harassment and the fear of retaliation.

Topic: Harassment Prevention Learning Path: Ethics & Compliance Type: Video Vignettes Suggested Industry Usage: Healthcare, Industrial & Manufacturing, Office & General, Retail & Hospitality, Government Other Topics: Compliance, Retaliation / Reprisal, Sexual Harassment Closed Captioned